If you want your business to grow, you must have outstanding customer service for your customers before and during the sale as well as afterwards. To compete with the countless other businesses in existence, you should raise the standards for your customer service. Here are three ways to do that.
Create a Seamless Customer Experience
Customers often get frustrated when dealing with a customer service agent or even the entire process. They don’t like being left on hold if they call in or the delay in an answer if they fill out a form. They dislike trying to understand someone who speaks with an accent or doesn’t have the answers they need. Customers also hate to have to repeat themselves to multiple people as they are moved from one agent to another.
You can prevent many of these problems by creating a process that works. First, figure out how to cut down on the time a customer must be placed on hold or how many steps they must take to get to a person. Then, train your staff on how to respond appropriately to the customer. You may need to hire a business speech coach who can train your employees on how to speak clearly and professionally. At the same time, they can be warm and cordial to make the customer feel like they are important and their concern is a priority.
Get Your Customer’s Perspective
Take the time to learn from your customers. Create short surveys which address certain aspects of the customer service process. Once they fill out the surveys, use this information to improve what you do.
Let your customers know the reason you’re making changes is because of what you learned in the survey. This will help them feel like what they have to say really matters. They will be more likely to continue to respond in the future if they feel their concerns are heard.
Reward Your Agents
By rewarding your customer service agents for the best job they can do, they will be more likely to continue to improve their skills. The result is happier customers who enjoy talking to your agents.
You can create a reward system for the most responses or the best outcomes, depending on how you measure your customer service. Perhaps you reward someone who receives a positive response from a customer. You may have customers fill out a survey after speaking with an agent to tell about their experience. Only agents who receive a specific result will get the reward.
Go beyond regular customer service and seek out ways you can take it up a notch. Exceed your customers’ expectations and they will come back the next time they need your product or service. Work to get all of your customer service agents motivated to go the extra mile to see the customer satisfied. When everyone works together and attempts to meet the customer’s need, the result is that everybody wins and the business continues to grow.